October 24, 2016

Many nonprofit mailers are not aware that the Postal Service has run pricing promotions the last few years. Even if you are aware, quite often the promotions seem mysterious with not very intuitive names. They are not as easy as “buy one, get one free” or “20 percent off your entire purchase.”

Instead, USPS promotions have names like, “Emerging and Advanced Technology” and “Tactile, Sensory & Interactive Engagement.” Huh?

If you invest a bit of time, you could find a diamond in the rough that could save your nonprofit some money and maybe increase the success of your fundraising. We have suggested that nonprofits particularly take a look at the sale called “Earned Value.” The name is misleading as the promotion is meant to encourage more use of Reply Mail, which is right in the wheelhouse of nonprofits.

And “Earned Value” now will include a new kind of mail called “Share Mail.” No, we did not say “Snail Mail.” Share Mail enables a mailer to include postage-paid mail pieces that the recipient can address and send on to friends and family who might also want to support the cause of the mailing. And the originator of the mailing pays only the postage that is actually used, through intelligent barcodes.

All that is to say that we encourage nonprofit mailers to pre-register and look in on this Wednesday’s webinar:

2017 USPS Promotions Overview &

2017 Earned Value Reply Mail Promotion Webinar

Wednesday, October 26, 2016

2:00 p.m. EDT

Pre-registration is required

Lines are limited so please sign up today!

The USPS Mailing Services team invites you to attend an informational webinar on Wednesday, October 26^th to review the upcoming 2017 Promotion Calendar and to provide the details on the 2017 Earned Value promotion (promotion enrollment begins November 15^th, 2016).

The 2017 promotions will continue to build upon the engagement strategies of past promotions, to demonstrate that direct mail continues to be a relevant part of the marketing mix and to encourage customers to adopt and invest in technologies and innovations that enhance how consumers interact and engage with mail.

Interested mailers and mail service providers should plan on attending to learn about the exciting, new opportunities that the 2017 promotions will offer, as well as the new requirements for the Earned Value promotion.

Attendee Information:

Click here to register for the webinar or use the URL: https://uspsmeetings.webex.com/uspsmeetings/j.php?RGID=r48bc82940fbd83ac9c26474ab082c311

Call-in toll-free number:        1-855-860-7461 (US)

Conference Code:                553 970 9242

Meeting Number: 815 481 208

More information and full descriptions of the 2017 Promotions can be found by clicking here or visiting the URL: https://ribbs.usps.gov/index.cfm?page=mailingpromotions

If you have any questions, please contact the Program Office at mailingpromotions@usps.gov